More Reasons = More Sales

More Reasons = More Sign Sales You already know the standard reasons why your retail client should accept your channel letters signage proposal. More traffic, better location visibility and more sales, right? But let’s take that one step further. What is the one core benefit that retailers look for?

Cash flow consistency. Their business location is profitable each and every month. That single primary benefit makes many secondary benefits possible. Your channel letter signs package can be a huge step toward that objective, and then the secondary reasons/benefits come into play. Your proposal should mention that main benefit (reason why), and then list the additional reasons below.

Here are a few good “secondary benefit/reasons why” for a quality retail channel letter signage installation:

* Increased location visibility

* Increased foot traffic

* Improved purchase to walk ratio

* Accurate branding (matches advertising in other media)

* Peace of mind (from traffic consistency – less worry about paying bills, meeting payroll, etc.)

* Quicker inventory turns (less deadwood)

* Better return on wages paid (busier employees)

* Building customer database (Opens direct marketing options)

* Build employee customer service skills (more opportunities for customer interaction)

* Quicker work days (time goes faster when everyone is busy)

* Improved vendor terms (vendors more willing to work with retailers who have consistent sales)

* Better vendor pricing

* Better standing with property owner/landlord (a high traffic store benefits all tenants)

* Ability to attract higher quality employees

* Ability to keep store interior decor up to date due to cash flow consistency

* Gives the owner flexibility in trying new and different product lines – the consistent foot traffic makes that possible

* Provides confidence in opening another location – the “recipe” used at the location with your signage can be duplicated

* Gives the owner increased flexibility in hiring a manager to run the business instead of running it themselves (HUGE benefit)

* Constantly generating new customers instead of relying too heavily on an existing customer base

Whoa. What happened to the standard “increased traffic” benefit? You better believe that many other benefits come from a professional signage installation. Include these additional “reasons why” in your signage proposal, and make more sales.