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How Are Channel Letters Made?
March 21, 2022
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…
Sales Science Series #3: Overcoming Objections
March 21, 2022
Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in…
Sales Science Series #1: Ask Your Client Questions
March 21, 2022
Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your…
Do You Make any of These 9 Signage Mistakes?
March 21, 2022
Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…
Increase Your Revenues with More Add-on Sales
November 28, 2016
Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…
Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
How Much Gross Margin Should I Charge for Channel Letters?
October 23, 2015
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…
What is an LED Viewing Angle?
July 30, 2015
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…
How To Improve Signage Night Visibility
February 26, 2015
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face. What…
How to Generate More Foot Traffic
January 26, 2015
A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially…
What is a Backer Panel?
November 13, 2014
Backer Panel Definition A backer panel is an optional channel letter sign feature that can help to optimize the appearance of your customer’s channel letter…
