Blog
Stay up to date on channel letter products and industry.
- All Categories
- Channel Letter Signs
- Installation Info
- Our Sign Company
- Sales Techniques
- Sign Best Practices
- Sign Color Psychology
- Sign Design Tips
- Signage Sales Tips
What is a Backer Panel?
November 13, 2014
Backer Panel Definition A backer panel is an optional channel letter sign feature that can help to optimize the appearance of your customer’s channel letter…
Sell More Signs with a Distinct Advantage
June 19, 2014
Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…
Sign Design: ALL CAPS are a No-No
June 10, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…
Effective Sign Design From the Get-Go
June 6, 2014
If your client is starting a business, effective signage can be one of their greatest (not to mention most affordable) marketing tools. Channel letter signs,…
No.6 Secret Ingredient to Sign Business Success
May 13, 2014
John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet…
Customer Feedback for Channel Letter Business Success
April 30, 2014
How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog. Is…
Secret Ingredient to Business Success: Integrity
April 15, 2014
When John Lewis, President of Direct Sign Wholesale, added integrity as a secret ingredient to business success on the Signage Success Tour blog, I couldn’t…
Day and Night Channel Letters
April 8, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the difference of day/night channel letters in the April Edition of Sign & Digital Graphics trade…
Secret Ingredient: Phone Accessibility
March 28, 2014
How many times have you dialed a business phone number only to reach a recording, or even worse, an automated answering system? In his latest…
Secret Ingredient: Starting Your Day
March 20, 2014
John Lewis, President of Direct Sign Wholesale, has found the second secret ingredient to sign business success! He mentions in the Signage Success Tour that…
Your Shortcut to Effective Signage
March 19, 2014
Your Shortcut to Effective Signage One million marketing messages each year. That is one estimate of the number of marketing messages the typical consumer sees….
What is Your Secret Ingredient to Success?
March 5, 2014
As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording “secret ingredients…
