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Sign Design: ALL CAPS are a No-No
June 10, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…
Effective Sign Design From the Get-Go
June 6, 2014
If your client is starting a business, effective signage can be one of their greatest (not to mention most affordable) marketing tools. Channel letter signs,…
What is the Difference Between a Raceway and a Wireway?
May 13, 2014
Raceway vs. Wireway – What is the Difference? Flush mounting is the most common mounting type for front lit channel letters. But there are two…
No.6 Secret Ingredient to Sign Business Success
May 13, 2014
John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet…
Customer Feedback for Channel Letter Business Success
April 30, 2014
How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog. Is…
Secret Ingredient to Business Success: Integrity
April 15, 2014
When John Lewis, President of Direct Sign Wholesale, added integrity as a secret ingredient to business success on the Signage Success Tour blog, I couldn’t…
Day and Night Channel Letters
April 8, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the difference of day/night channel letters in the April Edition of Sign & Digital Graphics trade…
Secret Ingredient: Phone Accessibility
March 28, 2014
How many times have you dialed a business phone number only to reach a recording, or even worse, an automated answering system? In his latest…
Secret Ingredient: Starting Your Day
March 20, 2014
John Lewis, President of Direct Sign Wholesale, has found the second secret ingredient to sign business success! He mentions in the Signage Success Tour that…
Your Shortcut to Effective Signage
March 19, 2014
Your Shortcut to Effective Signage One million marketing messages each year. That is one estimate of the number of marketing messages the typical consumer sees….
What is Your Secret Ingredient to Success?
March 5, 2014
As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording “secret ingredients…
Signage Success Tour
February 20, 2014
Do you have that secret ingredient to signage success? The Direct Sign Wholesale (DSW) Signage Success Tour has officially kicked off with John Lewis, President…
