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What is Your Secret Ingredient to Success?
March 5, 2014
As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording “secret ingredients…
Signage Success Tour
February 20, 2014
Do you have that secret ingredient to signage success? The Direct Sign Wholesale (DSW) Signage Success Tour has officially kicked off with John Lewis, President…
More Reasons = More Sales
November 25, 2013
More Reasons = More Sign Sales You already know the standard reasons why your retail client should accept your channel letters signage proposal. More traffic,…
Five Minutes to a Sign Sale
August 27, 2013
Five Minutes to a Sign Sale What is the easiest way to get your next channel letter sign sale? Let’s answer that question with another…
Ask Your Way to More Sign Sales
June 25, 2013
Ask Your Way to More Sign Sales Questions can be your best friend in the field. When you first meet with a potential client, it…
How to Make a High Sign Package Price Seem Low
May 30, 2013
You know this type of customer. You’ve listened to all of their concerns and you’ve spent time on their site. Based on their needs, you’ve…
How Are Channel Letters Bent?
April 25, 2013
What is channel letter bending and how does it work? One of the key production steps in the manufacturing of a channel letter is the…
Logo Boxes Take Two – Readability
March 5, 2013
Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place…
What is a Channel Letter Logo Box?
January 28, 2013
What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can…
How to Get That Additional Sign Sale – Reloaded
September 26, 2012
“We don’t need another sign. Everyone knows where we are.” I’ll bet you’ve heard that at some point in your signage career. In this case,…
4 Quick Steps to a Higher Gross Margin
August 29, 2012
4 Quick Steps to a Higher Gross Margin Today’s competitive signage sales environment (and the continued slow economy) can make it difficult to get a…
One Fast Step to a Higher Closing Ratio
July 27, 2012
As a signage professional, you know your high-quality products offer a great deal of value to your clients. You also know that your prices are…
