The Ultimate Channel Letters Question: Price vs. Quality

Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction of customers. We know it can be tempting to skimp a little on quality so you can offer lower prices than your competitors in hopes of acquiring more business; however, this line of thinking can actually harmful to your company’s reputation in the long run. We believe the key points to earning trust, respect and repeat business of your customers is by putting your best products forward. When clients seem wary of pricing or question why your quote may be higher than a competitor’s, it’s important to explain the overall difference of producing a quality channel letter sign versus one that is worth less its value.

The Value of Quality Channel letter signs are an investment. And a great one, at that: signage has been proven time and time again to be a more effective means of advertising than radio, TV or even print ads. The benefits they bring to a business easily cover the cost of the sign, which is a one-time purchase that provides eye-catching promotion 24 hours a day, 7 days a week, 365 days a year. So, ask your customers to consider this: a lower quality sign may not be as visually appealing, and therefore not as effective in terms of advertising. It may require replacing or maintenance significantly sooner, and therefore are not as cost-effective as higher quality channel letters long term. It’s easy for your customers to see a price tag and become hesitant towards a purchase; reminding them of a true value of well planned, high-quality channel letter sign can help you seal deals, but also foster better, longer-lasting relationships with your customers. They benefit from an enduring, attractive sign and the business it pulls in for them, while you benefit from good reviews and the business they pull in for you—with high quality products, it’s a win-win for everyone involved in the sales process – the customer, manufacture and distributor. Using a Wholesale Manufacturer You can use a wholesale manufacturer to expand your set of services to include channel letters. Direct Sign Wholesale prides itself on providing high quality signs to trade partners across the North America. We use the best materials available in the industry, but we also use the best materials for specific jobs, as all channel letter signs are not created equal. Here’s an example of what we use:

• High performance, constant current LEDs
• High density LED strokes
• Heavy duty acrylic
• High grade acrylic polyurethane paint
• Sturdy aluminum gauges
• All-weather, UV-resistant vinyl

Using these quality materials to project specifications, Direct Sign Wholesale can help your company provide high quality channel letters to your customers. We’re happy to answer your questions, contact us today.